{"id":855,"date":"2025-03-15T10:28:07","date_gmt":"2025-03-15T10:28:07","guid":{"rendered":"https:\/\/www.lsdb.co.uk\/blog\/?p=855"},"modified":"2025-04-02T10:39:42","modified_gmt":"2025-04-02T10:39:42","slug":"transition-to-google-analytics-4","status":"publish","type":"post","link":"https:\/\/www.lsdb.co.uk\/blog\/videos\/transition-to-google-analytics-4\/","title":{"rendered":"Moving from Universal Analytics to Google Analytics 4"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"855\" class=\"elementor elementor-855\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3088fb0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3088fb0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa7e41b\" data-id=\"fa7e41b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e71fce5 elementor-widget elementor-widget-video\" data-id=\"e71fce5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=Y2sGxRMvNYU&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ec7b6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ec7b6d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a3863c\" data-id=\"6a3863c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a772d9 elementor-widget elementor-widget-shortcode\" data-id=\"9a772d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"sfsi_widget sfsi_shortcode_container\"><div class=\"norm_row sfsi_wDiv \"  style=\"width:250px;text-align:left;\"><div style='width:40px; height:40px;margin-left:10px;margin-bottom:5px; ' class='sfsi_wicons shuffeldiv ' ><div class='inerCnt'><a class=' sficn' data-effect='' target='_blank' rel='noopener'  href='' id='sfsiid_facebook_icon' style='width:40px;height:40px;opacity:1;'  ><img data-pin-nopin='true' alt='Facebook' title='Facebook' src='https:\/\/www.lsdb.co.uk\/blog\/wp-content\/plugins\/ultimate-social-media-icons\/images\/icons_theme\/thin\/thin_facebook.png' width='40' height='40' style='' class='sfcm sfsi_wicon ' data-effect=''   \/><\/a><div class=\"sfsi_tool_tip_2 fb_tool_bdr sfsiTlleft\" style=\"opacity:0;z-index:-1;\" id=\"sfsiid_facebook\"><span class=\"bot_arow bot_fb_arow\"><\/span><div class=\"sfsi_inside\"><div  class='icon3'><a target='_blank' rel='noopener' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.lsdb.co.uk%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F855' style='display:inline-block;'  > <img class='sfsi_wicon'  data-pin-nopin='true' alt='fb-share-icon' title='Facebook Share' src='https:\/\/www.lsdb.co.uk\/blog\/wp-content\/plugins\/ultimate-social-media-icons\/images\/share_icons\/fb_icons\/en_US.svg' \/><\/a><\/div><\/div><\/div><\/div><\/div><div style='width:40px; 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height:40px;margin-left:10px;margin-bottom:5px; ' class='sfsi_wicons shuffeldiv ' ><div class='inerCnt'><a class=' sficn' data-effect='' target='_blank' rel='noopener'  href='https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.lsdb.co.uk%2Fblog%2Fvideos%2Ftransition-to-google-analytics-4%2F' id='sfsiid_whatsapp_icon' style='width:40px;height:40px;opacity:1;'  ><img data-pin-nopin='true' alt='WhatsApp' title='WhatsApp' src='https:\/\/www.lsdb.co.uk\/blog\/wp-content\/plugins\/ultimate-social-media-icons\/images\/icons_theme\/thin\/thin_whatsapp.png' width='40' height='40' style='' class='sfcm sfsi_wicon ' data-effect=''   \/><\/a><\/div><\/div><\/div ><div id=\"sfsi_holder\" class=\"sfsi_holders\" style=\"position: relative; float: left;width:100%;z-index:-1;\"><\/div ><script>window.addEventListener(\"sfsi_functions_loaded\", function()\n\t\t\t{\n\t\t\t\tif (typeof sfsi_widget_set == \"function\") {\n\t\t\t\t\tsfsi_widget_set();\n\t\t\t\t}\n\t\t\t}); <\/script><div style=\"clear: both;\"><\/div><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6561814 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6561814\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e3e828\" data-id=\"7e3e828\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52c2509 elementor-widget elementor-widget-text-editor\" data-id=\"52c2509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Are you struggling to make the transition to Google Analytics 4 (GA4)? 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