Flat vector illustration of marketing students collaborating during a practical training workshop with laptops, digital media elements, and data performance charts.

The ultimate starting point for aspiring marketers -

Learn digital marketing essentials and start applying online marketing strategies today.

Professional in Digital Essentials for COMMERCE - 6 weeks

1 Certificate

Professional in Digital Essentials for COMMERCE - 18 certificates

15 Hours

Job-ready digital skills and tools for the digital marketing domain

The right programme to introduce students to online marketing and how to get a job in digital marketing

Learn the fundamental concepts of modern marketing and the application of regular digital marketing practices

Graphical workflow diagram mapping out the foundational multi-channel marketing toolkit from website management and email lead generation to budget calculations and megaphone amplification

Certified in Digital Marketing Foundation - course curriculum

Introduction

15 min

A high-level overview of the course structure and the core concepts of how digital marketing works.

Why Digital?

15 min

Opportunities in Digital

15 min

DM Planning and Strategies

60 min

Getting Started Essentials

30 min

Why Digital Marketing?

15 min

Search Engine Optimization (SEO)

75 min

Search Engine Marketing (SEM)

45 min

Online Presence and Website

45 min

Social Media Marketing

60 min

Content Marketing

45 min

Analytics

60 min

Digital Branding

30 min

Blogging

30 min

Online Reputation Management

30 min

PPC (Pay per click)

45 min

Email Marketing

30 min

Mobile Marketing

30 min

Video Marketing

30 min

Affiliate Marketing

30 min

Podcasting

15 min

Permission Marketing

15 min

Where to apply digital marketing

30 min

Final Assessment

60 min

Some success stories

See what our learners say about us

Professional portfolio review testimonial from Victoria regarding her digital marketing training.

Victoria Weller

LSDB TestimonialLSDB Testimonial

Hello my name is Victoria. I just recently completed the London School of DIGITAL BUSINESS's Foundation course for Digital Marketing. It was really easy to follow, lots of clear information and it was well structured. So do please check it out they have lots of other webinars and online sessions and courses that are available. If you need any assistance or guidance then please do contact one of the colleagues from London School of DIGITAL BUSINESS and they'll be happy to direct you to more Information.

Professional headshot of Webster, an LSDB alumnus sharing career success story.

Webster Chanda

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Great learning experience with London School of DIGITAL BUSINESS. Grateful to have got the chance to work with them as an intern and learn good things. Definitely an experience that will help me advance in my career.

Portfolio testimonial feature image for Sayali highlighting her experience with international internship opportunities.

Sayali

Currently working at Tech Mahindra

LSDB TestimonialLSDB Testimonial

Hello everyone my name is Sayali and I recently completed my internship with London School of DIGITAL BUSINESS. I joined LSDB as soon as I completed my BBA. After BBA I got to know about LSDB, UK from one my friend and I enroll the course Being a fresher, I learned a great deal of things during my internship and it has helped me grab a great opportunity and I got job in LSDB, UK working one year with LSDB, UK I have learned and improved so many things in me and now I have got hike and better opportunity with Tech Mahindra. I am grateful for all the things I have learned during my internship.

Career transition success showcase for Yash following the completion of his advanced digital essentials training.

Yash

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I enjoyed my internship at London School of DIGITAL BUSINESS. It was a chance to learn not only how digital marketing and strategies work but also a chance to learn the essentials of being an employee. Great team, great management team and great experience.

Alumna spotlight interview image for Shivanjali discussing her mastery of digital marketing tools.

Shivanjali

Currently working at Tech Mahindra

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Hi, I am Shivanjali a BBA student. I completed my internship with London School of DIGITAL BUSINESS recently. I am glad I joined LSDB as I got to learn various things from how to be an "employee", communication, digital marketing, and much more. Thanks to the experience and knowledge I gained there I have now joined Tech Mahindra. London School of DIGITAL BUSINESS helped me start my career the right way.

Professional portfolio review testimonial from Shrutika regarding her digital marketing training.

Shrutika

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Hi, my name is Shrutika, and I am an intern at London School of DIGITAL BUSINESS. I am grateful I got such an excellent opportunity to learn new things, develop my knowledge, gain experience and take up new responsibilities. I am glad I made the decision of working with LSDB and it is paying off well.

Student review profile image of Madhura celebrating her industry placement and certifications.

Madhura

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My name is Madhura and I recently completed my graduation. While completing my graduation I undertook an internship with London School of DIGITAL BUSINESS and it was one of the right decisions I have made for my career. Not only did I learn new things at LSDB but also practically experience the learnings. I am now a full-time employee working alongside a great team and management team.

More happy learners

Happy learner profile block featuring Carol's review of the 18 creative tech certifications earned at LSDB.

Simbaliya Carol

Zambia

Student experience highlight from Aidarova regarding virtual reality courses and emerging tech modules.

Aidarova Aigerim

Kyrgyzstan

Global student community feature for Grace sharing her feedback on employable digital skills.

M'hango Grace

Lusaka Zambia

Speak to our team of experts

Frequently asked questions (FAQs)

1. Can I learn digital marketing with no prior experience?

Absolutely! This course is specifically built as a digital marketing for beginners course. We start from the absolute ground level, meaning you do not need a background in marketing, coding, or business to enroll and succeed.

2. What types of digital marketing jobs can I get after completing this course?

Completing this foundation course opens up several entry-level digital marketing career paths. Graduates typically qualify for roles such as SEO Executive, Social Media Coordinator, Junior PPC Specialist, Content Writer, or Email Marketing Assistant.

3. Is a digital marketing certification worth it for freelancers?

Yes. Getting a digital marketing certification gives you proven credibility when pitching to clients. The diverse skills taught here—like how to start blogging, managing Google PPC ads, and how to build a website for business—allow you to offer a wide full-service package to local businesses.

4. How long does it take to complete this program?

The core curriculum consists of 15 hours of high-impact, guided video/classroom learning modules. Because it covers 24 comprehensive modules ranging from learn search engine optimization (SEO) to video content creation, it provides a rapid yet thorough introduction to the space.

5. What is the difference between SEO and SEM taught in this course?

In this course, you will learn both sides of search engine visibility. SEO focuses on how to rank higher on Google naturally using free organic traffic, while SEM focuses on launching paid Google PPC ads to buy immediate visibility at the top of search engine result pages

6. Do I get practical experience during this course?

Yes. Beyond learning how digital marketing works conceptually, this program features global digital marketing internship opportunities. This ensures you can practice your strategy, content marketing, and analytic tools on real-world projects before interviewing for jobs.